Is Blogging Dead? What Brands Need to Know in 2025

If it seems like blogging is dead, you can blame the golden age of videos.

TikTok. YouTube Shorts. Reels and Stories on Instagram and Facebook. Snaps on Snapchat. (Is blogging dead if no one reads anymore because they’re all watching videos? Hmmm…)

Okay, fine. These are the ways businesses connect with their target audiences in 2025. Oh, and there’s now the fun wrench of generative AI. There are so many AI-written blogs, articles, and social media posts out there that I can spot them about 0.2 seconds after my eyes land on the page.

But if you ask me, “Is blogging dead?” I say NO. Especially not for businesses.

It’s just evolving.

While short-form video and AI-generated content have reshaped digital marketing, blogging is still a powerful tool—as long as it’s done right.

What is a blog, anyway?

A blog is a website that regularly publishes written content about a particular topic, usually in a long-form style. The word “blog” is short for “web log,” or “weblog.”

Back in the early aughts, personal blogs abounded: mommy blogs, travel blogs, cooking blogs—you name the topic, and there was a blog for it.

Data from Google Trends shows a peak in the search term “mom blog” around 2012. (And another short and mysterious peak in 2022. 🧐)

Google Trends also shows that while searches for “mom blogs” have declined since their peak in 2012, searches for “SEO blogs” have stayed steady since 2005.

And searches for “business blogs” have declined since their 2011 peak, but they’ve held fast since about 2020.

This is a sign that the heart of blogging is still ticking away, and blogs still hold value—especially in the business world.

Blogs are far from dead, folks.

The Future of Blogging

I wouldn’t be surprised if we saw an upward trend in blogging as 2025 progresses.

Millennials like me remember a time before technology was everywhere. When my mom bought her first camera phone, I thought the blurry little pictures it took were so cool.

I got my first iPhone in college, circa 2011.

via GIPHY

Gen Z grew up with technology in a way we Millennials didn’t. And Gen Alpha kids have grown up with iPads in their laps. (Guilty as charged—my Gen Alpha child knows his way around an iPad better than I do. It’s impressive, honestly.)

All of this technology and videos-everywhere-ness has maybe given us shorter attention spans. But it’s also given some of us a longing for a simpler, more analog time.

I know that’s true for this ol’ Millennial. Am I going to ditch my iPhone? Not anytime soon. But when I do go on it, I find myself watching fewer and fewer videos and reading more and more.

My attention especially gravitates toward blogs. Blogs that are clearly human-written, as opposed to completely AI generated. And sites like Reddit, where original content is queen.

Every blog post and forum thread I read and appreciate has one thing in common: it tells a story.

And stories, as neuroscience reveals, are fundamental to the human experience.

As long as we value stories, blogs are not dead. And neither is the importance of blogging.

Stories, Blogs, and the Brain

According to Paul B. Armstrong, author of Stories and the Brain: The Neuroscience of Narrative, stories help us make sense of the world. They give us the tools we need to process the past, prepare for the future, and connect with other people.

Armstrong notes that “The brain knows the world by forming and dissolving assemblies of neurons, establishing patterns that through repeated firing become our habitual ways of interacting with the environment, even as ongoing fluctuations in these syntheses combat their tendency to rigidify and promote the possibility of new cortical connections” (p. 12).

In less sciency words, stories help maintain the brain’s balance between stability and flexibility. They do this by introducing two things to the brain:

Consonance (familiar, reinforcing patterns)
Dissonance (new, disruptive elements)

Stories travel the pathways of established neural connections while also challenging these same pathways with unexpected twists.

This interplay mimics the brain’s process of forming habits while staying open to change at the same time.

According to Armstrong, it’s “essential for successful mental functioning and the survival of our species” (p. 12).

To put it a little more succinctly, I’ll quote Lisa Cron, author of Story Genius: How to Use Brain Science To Go Beyond Outlining and Write a Riveting Novel: “An effective story is, literally, an offer your brain can’t refuse” (p. 10).

As long as your blog tells a story, it will be relevant. No matter how many futuristic, robot-driven advancements spawn in the next 10, 20, or 50 years.

This is true whether you’re founding a tech startup, running a law firm, setting up a healthcare practice, or building an e-commerce business.

The trick is to craft good blog posts with a compelling narrative, pay attention to search engine optimization (SEO), and post regularly.

In this way, your blog will engage readers, stick in their memory, and help them make decisions.

Potentially even decisions about whether to invest in your product or service.

Blogs That Last: Human Stories in a Digital World

The world is literally overflowing with AI-generated content and video clips of screeching YouTubers filling their McMansions with Orbeez.

(Ask me how I know. 🫠)

But far from being dead, blogs that tell real, human stories will always stand out.

So what are you waiting for? It’s time to go create a blog. Or, if you have one that’s been gathering dust, consider this your sign to bring it back to life. Or refurbish the old content to build a new blog.

The world is waiting to hear your story.

👉🏼 Need help crafting blog posts that engage readers and drive results? I write high-quality, human-first content that helps businesses stand out. Let’s chat!

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FAQs

Is blogging dead due to AI?

No, blogging is not dead due to AI. While generative AI can be a helpful tool to create outlines and curate research for an SEO blog post, it is not a replacement for an authentic human voice. Search engines and humans alike still value the originality and authenticity a blog post brings to the table.

What is replacing blogging?

Nothing is replacing blogging, but videos are more popular than ever. Blogs have to be on their best game—powerful, human-forward, and relevant. As long as they tell a compelling story, blogs will stay in style. You can play around with incorporating videos, images, and skimmable content to make your blog as readable as possible.

Should I have a blog on my website?

Yes, absolutely! A blog is still one of the best ways to attract organic traffic, showcase your expertise, and engage your audience. A well-maintained blog improves SEO, helps potential customers find your business, and builds trust between you and your audience. Building and regularly contributing a blog is still one of the best business tips around.